We want you to get the most out of your eVetSites website. To help, we're offering a two-part tutorial on local listings that introduces the concept of local listings and focuses on brick and mortar veterinary practices. If you are a mobile practitioner, we'll have a follow up in a couple of weeks.
As a veterinarian, your practice probably falls into one of two categories:
- Brick and mortar: You have a physical location where your clients bring their animals for care.
- Mobile practitioner: You deliver veterinary care to your clients within a certain geographic area.
A local business listing is an online listing consisting of your practice Name, Address and Phone number (NAP) along with other details like website information and perhaps links to social media. On many websites including Yelp, Bing, Google, Facebook and more, businesses can update, correct, or create local business listings for free. Local Business Listings give your business more visibility and every new listing that you claim helps your Search Engine Optimization (SEO). Online listings are the 21st-century version of the "Yellow Pages".
Your goal is to claim your business listings and confirm the information is consistent and accurate across all of the major listing platforms. Incorrect or outdated information can make it difficult or confusing for potential clients to find your business. If you have never claimed a listing, your practice has had a recent name change, rebranding, or move, consider ensuring your listings are current.
Which directories and listings should you claim first? Here's a list of some popular directory listings as as well as links to begin the process of claiming the listing. If you would like some help the eVetSites team would be happy to assist.
Google My Business Google My Business, Sign in to your Google account, (if you don't have one, click here to sign up for one) and follow the steps to claim your Google listing. This is one of the most important listings because it allows you to update your reviews on Google as well as your map listing.
Bing Places for Business Bing is still a huge search engine and as the default search engine for Microsoft browsers, it is a great listing. Click here to claim your listing on Bing Places. If you have verified your practice on Google already, it is a snap!
Facebook Facebook is still a social media juggernaut and it is very easy to claim your Business Page, click here to sign up for a business page, click here for information on Facebook's Business Page.
Yelp We know Yelp brings out mixed emotions. No one enjoys negative reviews and that's understandable! On the other hand, at least ensure that the information there is accurate. Click here to search for your practice on Yelp. If your practice information is in their database, select from two options: a "Claim" button or an "Already Claimed" link. Click whatever option you see and then either log in or create an account to edit it.
Apple Maps Mobile phones are everywhere, iPhones are everywhere, and the default map application is Apple Maps. Ensure your practice information is listed there with an accurate and up to date listing by clicking here for Apple Maps Connect.
Other Directory Listing Resources:
There are many more listings apart from these examples. One great resource is this list of listings via Hubspot.
The Ultimate List: 57 Online Local Business Directories
You can also test your site using the Moz online listing tool..
Check your listings on Google, Bing, and other local search engines.
Thank you for choosing eVetSites! If you would like some help with directory listings, SEO, makeovers, and more, please reach out to us at 888-332-5316 and we will be happy to help.
The eVetSites Team