eVetSites

777 W. Covell Blvd
Davis, CA 95616

(888)332-5316

www.evetsites.com

 

YOUR ONLINE PRESENCE

Online Presence is defined on Wikipedia as being “the appearance of a person or organization on the World Wide Web.” And “the amount of web presence can be measured in the amount of sites an organization or individual has, which can include their own website, social network profiles, and their site’s search engine ranking, traffic, and popularity.”  Online Presence is not just about Search Engine Optimization (SEO).  It’s about how visible you are on the web, how good your content is, and how it relates to the other components.  Fortunately, your friendly eVetSites team is here to help you make sense of all this and take control of your online presence -- at no additional charge.

 

 

Search Engine Optimization (SEO)

It’s all the buzz lately and really just a fancy way of saying “making your website search engine friendly”.  SEO stands for Search Engine Optimization, a general term for the process of optimizing your website for visibility and ranking in search engine results pages (SERPs). Optimizing a website means that the site has a higher chance of showing up for particular search terms. Search engines, like Google, Bing and Yahoo, use different criteria to rank sites including content, site structure, inbound links and more. Don't be intimidated by this technology, we can help!  Creating your website is just the first step in building your online presence.  Part art, part science, SEO involves a combination of the following:

  • Creating valuable content for your website: text, images, videos, other...
  • Producing well-developed and organized web pages
  • Choosing keywords/phrases relevant to your veterinary practice or mission
  • Careful construction of page titles, descriptions and meta data used behind the scenes
  • Quality link building - including internal links as well as inbound and outbound linking to authoritative and quality websites

Sign up for a complimentary search engine optimization (SEO) counseling session with our resident SEO gurus and we'll help you develop realistic goals for your website and optimize it for both search engines and human visitors alike.

We also encourage and counsel our members to utilize many helpful website analytic services. Many of them are free: Google Analytics, Google Webmaster Tools, Google +, and Bing Webmaster Tools, just to name a few.  Our friendly and knowledgeable member support team will be happy discuss SEO and analytic services, as well as help you integrate them into your eVetSites website. In addition our support team offers one-on-one SEO consultations where we can discuss the individual needs of your site and best tailor an SEO strategy for your individual practice.

SEO Optimized Pages

SEO can be tricky. You're optimizing your pages to be searched by “bots”, yet at the same time they must be engaging to humans. You also encounter constantly changing rules which means that some elements of your SEO strategy might be great one day... and then completely irrelevant (or even detrimental) the next.

In short, there's a lot to keep in mind.

Lucky for you, your eVetsites comes pre-built with a foundation of SEO including (but not limited to) image tags, page descriptions, titles, author tags, and more!  And fortunately, with the eVetSites website builder, you can edit all of the areas that affect SEO. In addition, our support team offers one-on-one SEO consultations where we can discuss the individual needs of your site and best tailor an SEO strategy for your individual practice, as well as show you how you can make these changes and updates yourself!

Social Media Integration

Today websites are no longer static brochures. Unique user-generated content is a must. Also, regular interactions on social networks are becoming increasingly important to any successful practice. Social media encompasses a vast selection of tools you can use to connect with your clients such as Facebook, Twitter, YouTube, Instagram, and others.

Because it's so easily accessible to anyone with internet access, social media can be a relatively inexpensive and highly effective way to bring your marketing campaigns to a much wider audience.  Your clients are interacting with advertisers and each other through social media on a daily basis; therefore, having a strong social media presence on the web is the key to tapping into their interests.

If implemented correctly, marketing with social media can bring remarkable success to your practice.  No matter the size of your practice, current and potential clients alike will be talking about you - tweeting about your latest service, leaving comments on your blog, posting Facebook updates about their customer experience, and much more.

The eVetSites team is happy to assist you in integrating your social media on your website and can also help with setting up the social media pages and the relevance of each to your practice.  Please feel free to contact us today, 888-332-5316, Ext. 1

Linking Out to Your Favorite Sites

Your website and your social media can stand entirely independently of each other. But if used properly and integrated well, you have the opportunity to create a comprehensive and socially-engaging experience that makes your clients happier and delivers better results for you. With the right platforms and content, you’ll quickly find that your online experience is succeeding.

You may also wish to highlight membership with associations or offer ecommerce experiences to your clients.  It provides complete information for your clients and entices them to come back to see what new information you have.  Links are how the web works. Get in the loop by linking out and becoming the go-to site in your niche.  The following is meant to illustrate just a few of the sites we can help you link out to and is not meant to be an exhaustive list. We can help you add;

1. Social Media

 

 

2. Associations

 

 

3. ecommerce Sites

 

 

 4. Client Portal Sites

 

 

 5. Client Education Sites

 

 

 6. Online Review Sites

 

 

 Reputation Management

There are a lot of misconceptions about online reputation management. Some assume it’s simply social media monitoring, while others believe it has something to do with public relations, and still many veterinarians have no idea how it can impact their practice.

Your online reputation is the image of your company on the internet. Until recently, most veterinary practice owners were not aware of the link between online reputation and business growth. Now, many of them have realized the importance of establishing a positive online reputation to run a successful practice.

Still, the question remains, "How do I expand my reputation on the internet?"

The answer is online reputation management.  Working with the team at eVetSites we can assist you in getting started today- 888-332-5316